Operating as a digital delivery specialist across a portfolio of 100+ client projects for SMEs, new-start businesses and digital agencies – managing the full project lifecycle from requirements gathering to delivery and sign-off.

• Managed simultaneous delivery of multiple web, branding and digital marketing projects, maintaining separate project plans, budgets and stakeholder communications for each.
• Acted as primary client contact throughout – scoping requirements, setting expectations, managing change, and ensuring delivery to agreed timelines.
• Delivered bespoke WordPress and WooCommerce solutions, coordinating design, development and third-party integrations to meet client objectives.
• Sub-contracted delivery partner for digital agencies, fulfilling project briefs to agency quality standards, managing external dependencies and reporting progress to agency project leads.
• Produced SEO, PPC and content strategy deliverables as defined project outputs, measured against agreed KPIs and reported to stakeholders.

Led end-to-end digital project delivery for an established lighting retailer, overseeing a full WooCommerce platform rebuild and ongoing digital programme.

• Project-managed the full design, build and launch of a replacement WooCommerce site – delivering to scope, timeline and quality standards, improving site performance and customer experience.
• Managed cross-functional delivery with internal teams and external developers, maintaining clear project plans, milestone tracking and risk management throughout.
• Owned the product catalogue project: 100% accuracy achieved across listings, SKUs, pricing and stock levels, directly improving product discovery and reducing order errors.
• Ran a competitive benchmarking programme, translating findings into pricing and product decisions that improved conversion rates and customer retention.
• Delivered Google Merchant Centre and Ads implementation in partnership with a CSS agency, with full governance of ROI reporting and budget accountability.
• Led SEO delivery programme using Google Search Console, improving organic visibility for key categories and driving measurable increases in organic traffic.
• Established a regular audit and performance review cadence, resolving site performance gaps and minimising downtime through proactive issue management.

Managed a portfolio of digital marketing accounts in a fast-paced agency environment, with responsibility for delivery governance and client satisfaction.

• Oversaw multi-channel campaign delivery (SEO, PPC, Social, Email) across concurrent client accounts, primarily in the automotive sector.
• Maintained project schedules and delivery milestones, coordinating internal teams to ensure on-time, on-brief execution.
• Served as primary client contact, managing relationships, expectations and escalations across all assigned accounts.

ounded and delivered a children’s indoor play centre from inception to profitable exit – a high-complexity operational project launched six weeks before the Covid-19 pandemic.

• Managed the full project lifecycle from concept through procurement, build, regulatory compliance, staffing and launch on a compressed timeline and tight budget.
• Navigated 15 months of enforced closure, restructuring operations, managing supplier relationships and maintaining financial controls throughout.
• Restarted operations successfully in June 2021, rebuilding revenue and leading the business to a completed sale in December 2022.
• Held full accountability for HR, Finance, Operations, Customer Service, Procurement and Marketing throughout the lifecycle of the business.

Managed digital delivery for a portfolio of ecommerce and website clients including Rox Jewellers, Loch Fyne Oysters and Work in Style.

• Project-managed concurrent SEO, PPC and analytics campaigns across multiple clients, coordinating internal teams and external partners to deliver on time and within budget.
• Responsible for full client lifecycle management including pitching, onboarding, delivery, reporting and retention, achieving strong satisfaction and engagement scores.
• Identified and developed new business opportunities within existing accounts, driving revenue growth through expanded scope and service extensions.

Led digital marketing delivery across a client portfolio spanning luxury travel, hospitality, industrial and charity sectors.

• Managed day-to-day delivery of SEO, PPC and social media campaigns, liaising with designers, developers and clients to keep projects on track.
• Supervised junior team members, providing guidance and quality assurance across project outputs.
• Delivered results including first-page rankings and record monthly sales figures for client accounts.

Programme managed the Active Schools initiative in East Ayrshire including the planning, delivering and reporting on a multi-stakeholder community sport development programme.

• Planned and delivered a programme of activities across schools and community settings, with defined outcomes, reporting requirements and stakeholder governance.
• Built and managed a volunteer network of sports leaders and coaches, coordinating training, recruitment and deployment across the programme.
• Delivered the programme’s digital presence and all marketing materials including print, digital and social media.

• PRINCE2 Practioner – PeopleCert
• Level 3 Award in First Line Management – Institute of Leadership & Management (ILM)
• CIW Certified Master Designer – E-commerce Design Specialist
• CIW Certified Web Design Professional – Web Design Specialist
• CIW Certified Web Foundations Associate
• Columba 1400 – Senior Leaders’ Leadership Academy Graduate
• Disney Traditions – Customer Service Training Programme

• Office & Reporting Tools: Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), Google Workspace (Docs, Sheets, Analytics, Search Console, Merchant Centre)
• E-commerce & Content Management Platforms: WordPress, WooCommerce, Magento, Shopify, BigCommerce, Drupal, OpenCart, Wix
• Digital Tools & Analytics: Google Analytics, Google Search ConsoleGoogle Ads, Bing Ads, Moz, SEMrush, Ahrefs, MailChimp, Campaign Monitor, Sprout Social, Hootsuite, ShipTheory