Motivated Ecommerce/Digital Marketing Specialist with 10+ years experience managing projects, coordinating stakeholders, and delivering business-critical solutions across e-commerce, digital, and service-based industries. Skilled in overseeing end-to-end project administration, maintaining accurate reporting systems, and liaising with cross-functional teams including Sales, Purchasing, Manufacturing, and Quality to ensure delivery meets customer and company standards.

Proficient in CRM/ERP systems, digital platforms, Google Workspace and Microsoft Office Suite, with excellent organizational, communication, and problem-solving abilities. Adept at identifying opportunities for process improvements, supporting departmental needs, and ensuring all project activity is documented and delivered on time.

• Lead end-to-end project delivery by coordinating with clients to scope, design, and implement projects on time and within budget.
• Deliver bespoke websites (specialising in WordPress and WooCommerce), branding, and marketing solutions for SMEs and start-ups.
• Provide strategic advice and ongoing reporting, administration, and support to strengthen client relationships and ensure satisfaction.

• Redesigned and launched a new WooCommerce site (replacing a 2019 version), improving site performance, navigation, and customer experience.
• Optimised product catalogue by managing listings, SKUs, pricing, and stock levels, ensuring 100% accuracy and improving product discovery.
• Increased competitiveness by benchmarking pricing and SKUs against market standards, driving stronger conversion rates and customer retention.
• Conducted regular site audits to identify and resolve performance gaps, improving load times and minimising downtime.
• Collaborated cross-functionally with sales and marketing teams to integrate online promotions with company-wide campaigns, contributing to uplift in online sales.
• Streamlined order fulfilment by processing transactions, managing invoicing, and liaising with suppliers to resolve service issues, coordinate deliveries, and source new products.
• Implemented SEO best practices and utilised Google Search Console to enhance category and product visibility, increasing organic traffic.
• Set up and managed Google Merchant Centre and Ads campaigns, coordinating with a CSS partner agency to improve ROI and digital reach.
• Analysed web traffic and sales data to identify opportunities, leading to data-driven decisions that enhanced conversion and sales performance.
• Resolved technical issues in partnership with developers and support teams, ensuring a seamless and reliable shopping experience.
• Maintained accurate stock levels online, improving customer trust and reducing order cancellations.

• Acted as primary client liaison, managing multiple projects simultaneously to ensure clear communication, timely delivery and alignment of campaigns met with agreed business objectives.
• Coordinated between cross-functional teams and external stakeholders in a variety of sectors to execute impactful campaigns across SEO, PPC, social, and email marketing, fostering strong client relationships and long-term partnerships.
• Provided strategic guidance and project oversight, effectively allocating budgets and resources to maximise campaign performance.

• Directed the full business lifecycle from inception to growth, overseeing strategy, operations and delivery across all functions (HR, Finance, Procurement, Customer Service, Marketing and Operations).
• Implemented streamlined processes that enhanced operational efficiency, service quality and client satisfaction metrics.
• Drove sustainable growth through strategic planning, commercial decision-making and effective resource management.
• Built and maintained strong stakeholder relationships, ensuring transparent communication and long-term client partnerships.
• Negotiated supplier contracts and coordinated cross-functional teams to maintain service quality, delivering projects on time and within budget.

• Project-managed multiple concurrent campaigns, coordinating internal teams to ensure delivery on time, within budget, and aligned to client objectives.
• Delivered end-to-end digital marketing solutions (SEO, PPC, email campaigns) for e-commerce and web clients,identifying opportunities, developing tailored proposals and pitching successfully to both new and existing clients, resulting in consistent revenue growth.
• Maintained client relationships through proactive communication, data-driven reporting and exceptional customer service, driving high levels of retention and satisfaction.
• Ensured administration, campaign tracking, and documentation were accurate and timely.

• Acted as the primary point of contact for multiple clients and internal teams, managing campaigns end-to-end and ensuring projects were delivered on time, within scope and to budget.
• Coordinated website updates and enhancements via CMS systems, collaborating with developers and designers to improve user experience and conversion performance.
• Led SEO and PPC projects across a range of industries.
• Oversaw social media initiatives to elevate brand awareness and engagement, aligning content strategies with client objectives.
• Directed targeted email marketing campaigns that supported client retention, increased customer engagement, and drove repeat business.
• Monitored campaign results to produce detailed performance reports and actionable recommendations.

• Directed all business functions including procurement, logistics, online sales, and marketing.
• Maintained accurate reporting systems for stock, finance, and customer data.
• Managed and negotiated with external agencies to ensure high-quality, cost-effective output aligned with strategic objectives.
• Oversaw full e-commerce lifecycle, including product development, procurement, imports/exports, shipping, and end-to-end logistics, ensuring seamless delivery and customer satisfaction.
• Optimised processes and cross-functional collaboration, improving efficiency and enabling sustainable revenue growth.

• Coordinated school and community projects to increase sports participation, particularly among underrepresented groups.
• Recruited, trained and managed a volunteer network of sports leaders and coaches, strengthening programme delivery and building leadership capacity within schools and the wider community.
• Led on programme integration, planning and delivery, ensuring alignment with local authority objectives and maximising resource efficiency.
• Managed reporting, marketing materials, and online platforms to track and promote project success.

• Level 3 Award in First Line Management – Institute of Leadership & Management (ILM)
• CIW Certified Master Designer – E-commerce Design Specialist
• CIW Certified Web Design Professional – Web Design Specialist
• CIW Certified Web Foundations Associate
• Columba 1400 – Senior Leaders’ Leadership Academy Graduate
• Disney Traditions – Customer Service Training Programme

• Office & Reporting Tools: Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), Google Workspace (Docs, Sheets, Analytics, Search Console, Merchant Centre)
• E-commerce & Content Management Platforms: WordPress, WooCommerce, Magento, Shopify, BigCommerce, Drupal, OpenCart, Wix
• Digital Tools & Analytics: Google Ads, Bing Ads, Moz, SEMrush, Ahrefs, SE Ranking, Web CEO, MailChimp, Campaign Monitor, Sprout Social, Hootsuite, ShipTheory